#60.1 Kate Rayson. Profit for Purpose.

deFrost* #60 Profit for Purpose – Webinar One – creating a new brand to steer the way towards a climate resilient future with Kate Rayson, Pollination Group.

deFrost* #60 was an insightful three-part webinar series showcasing next generation sustainable thinking for anyone involved in brand and design. Each event will explore from a different angle how brands are leading the charge for a sustainable future.

Our first webinar was a fascinating discussion led by Vince Frost and Debbie Spence which revealed many deep insights into Pollination’s vision for a climate resilient future and why business’ big and small should be empowered to take positive action on climate change.